Digital Marketing Privacy and Security
There are many considerations which digital marketers need to know about from the perspective of privacy and security. Privacy is more about the legal and technical measures that can be taken to protection consumers private, personal and/or confidential data and information. Security involves various measures, including technical and beyond to protect what NIST calls the CIA Triad (Confidentiality, Integrity, and Availability).
Privacy and Security for Marketing amid Covid-19
As many people are working from home, they may engage with digital marketing for various needs and wants. As digital marketing itself gets more complex, this is only exacerbated by the coronavirus situation. As I wrote about recently in 5 Digital Marketing Strategies Related to Privacy and Cybersecurity Amid COVID-19 in the AMA Marketing News, there are various strategies marketers can take amid the crisis in order to be effective while respecting consumer privacy and security.
Future of Marketing: Considering Privacy and Cybersecurity
As we move into large-scale use of Digital Marketing, Artificial Intelligence, the cloud, within an Internet of Everything environment for marketing, various privacy and security considerations must be balanced. At my talk at a local American Marketing Association (AMA) annual conference, I outlined some key issues marketers should consider including consent, legal requirements, use of data all while engaging in effective personalization that the digital context can provide.
Edge AI and Privacy and Security
Edge AI is another emerging technology which has impact for privacy and security. In my conference paper Towards Security and Privacy for Edge AI in IoT/IoE based Digital Marketing Environments published with the IEEE Computer Society and available in IEEE Xplore, I explored how Edge AI might be considered for certain futuristic digital marketing scenarios. However, there is time before we will be able to see tangible benefits from Edge AI for purposes of digital marketing.